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Check Point – Mind

Strategy, Maning & Brand Language

Client: Check Point Software Technologies Ltd.

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Check Point Software Technologies Ltd. (www.checkpoint.com) is a leading provider of cybersecurity solutions to governments and corporate enterprises worldwide. The company motto is: ‘Everything they do is about enabling employees, partners, and customers to grow personally and professionally, and making cybersecurity knowledge accessible for all so that together they can secure everything.’

In 2021, Check Point embarked on an exciting journey to create an educational platform aimed at becoming the go-to source for cybersecurity knowledge. That’s when we joined in, diving into the fun task of naming and branding for the platform. After brainstorming a bunch of ideas, we landed on ‘Mind’ as the perfect fit. It just felt right, capturing the essence of what the platform is all about sharing knowledge, skills, and best practices, and fostering professional growth.

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