The Israel Museum, Jerusalem, is a leading cultural institution in Israel, renowned for its comprehensive and influential art collections. Between 2018 and 2023, our studio was tasked with developing a visual identity for the museum’s annual major event, the “International Council.” The objective was to create a cohesive and contemporary visual language that would reflect the museum’s prestigious status. This involved integrating the museum’s logotype prominently, developing a unique theme each year to keep the event engaging and relevant, and introducing innovative design elements to enhance visual appeal. Additionally, a unified visual system was created for various materials and communications related to the International Council. This visual identity was crucial in maintaining the museum’s global presence and appealing to its international supporters and visitors, while also demonstrating the museum’s commitment to excellence in both art curation and institutional branding.
