The Jerusalem Convention Bureau project is an initiative designed to position Jerusalem as a leading destination for conferences and exhibitions. Our project emphasizes a unique visual identity that combines the city’s rich historical heritage with its vibrant modernity. The logo is inspired by an ancient map of Jerusalem, integrating it with a contemporary urban pattern, symbolizing the city’s blend of historical significance and modern life.
The project’s tagline, “Jerusalem Convention Bureau – It’s unconventional,” cleverly plays on the dual meaning of “convention,” highlighting Jerusalem’s ability to offer surprising and delightful experiences, distinguishing it from traditional conference destinations. The overall branding aims to create a welcoming atmosphere, showcasing Jerusalem as an extraordinary gateway for events. It appeals to organizers seeking a unique and memorable location, offering more than just meeting spaces but also an enriching experience for all participants.
