Creating a Lifestyle Brand: Momentum is an American non-profit organization established in 2008 by eight ambitious women with a mission to inspire other women to transform themselves, their families, their communities, and the world through Jewish values.
Ira Ginzburg Studio has been working with Momentum (Formerly JWRP) since 2014, with the launch of the first marketing strategy and brand language. Prior to 2014, the organization experienced rapid growth but lacked a bold, recognizable visual identity.
In 2018, the organization evolved into an international lifestyle brand that significantly impacted many aspects of women’s lives. Our goal was to create a powerful, emotional, and life-changing experience through a wide range of implementations, from small dash pins to a multi-language website.
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