“Yoffi” is a relatively fresh player in the food products arena. The brand’s essence revolves around gourmet gifts. “Yofi” offers a variety of classic Israeli foods, thoughtfully packed to serve as gifts. All the products exclusively feature natural ingredients, encapsulating the authentic flavors of Israel.
Presenting us with a unique challenge, “Yofi” assigned us the task of designing a packaging for three tea infusion blends—each blend representing a different region of Israel: Jerusalem, Galilee, and Arava desert. This inspired the concept of “journeying through the nation via tea flavors,” incorporating visual cues from maps and travel guides.
For the graphic language, we adopted an illustrative style. This choice aims to infuse each package with a sense of adventure. On the front of every package, integrated illustrations resonate with the featured city or region. On the reverse side of each package, a concise description accompanies every illustration, effectively transforming the packaging into a travel guide.”
