photos by שחר כהן, ארכיון הצילומים של קק״ל
The Jewish National Fund (KKL-JNF) hosts Tzaparton, an annual event whose name cleverly blends “tzipor” (bird) and “marathon.” Held each fall during Israel’s peak bird migration season—when about 500,000 birds traverse its skies—Tzaparton offers families a unique chance to experience this breathtaking natural phenomenon. The event features bird-watching sessions, guided tours, family-friendly activities, challenges, and competitions for all ages.
Our mission was to design a vibrant visual identity for Tzaparton, centered around a playful family of pelican characters that guide participants through every aspect of the event. We brought these cheerful characters to life using AI tools and developed a cartoon-inspired visual language that ties together the event’s diverse materials.
Our studio produced various event essentials, including an activity brochure, signage, a photo booth, children’s activity sheets, postcards, podcast covers, and more. This project was particularly fulfilling as it allowed us to create an immersive brand experience for Tzaparton. From printed materials to on-site signage and digital content, our designs ensured a cohesive and engaging journey for all participants.
photos by שחר כהן, ארכיון הצילומים של קק״ל
